The owner of the world-renowned spice brand ‘MDH’, including India, ‘Mahashay’ Dharampal Gulati, died on Thursday morning. He breathed his last at the age of 98. Mahashay Dharmapala Gulati was known as ‘MDH Uncle’, ‘Dadaji’, ‘Masala King’ and ‘King of Spices’. He was the owner and CEO of the spice brand ‘MDH’ (Mahasia di Hatti).
Born in Pakistan
Gulati, popularly known as ‘Mahashay’, was born in 1919 in Sialkot, Pakistan. He was raised in Pakistan. In Sialkot, his father opened a spice shop named ‘Mahasiya di Hatti’ in the year 1919. His father used to sell spices here. The family came to India after partition, bought Tanga with father’s money
However, after partition in 1947, the family moved to India. Initially, the Gulati family lived as a refugee in Amritsar. But later Dharampal Gulati shifted to Delhi. When Gulati reached Delhi with his brother-in-law, he bought Tanga with the money given to him by his father.
In 1959 the MDH company was laid
Subsequently, in 1953, Gulati rented a shop in Chandni Chowk, named ‘Mahasia di Hatti’ (MDH), and he started selling spices here too. At the same time, Gulati later launched the MDH company officially. Dharampal Gulati founded the MDH Company in 1959. For this, he bought land in Kirti Nagar and set up a manufacturing unit.
15 factories across the country
Trade flourished not only in India but Gulati also became a distributor and exporter of spices. Currently MDH spices manufacture about 50 different types of spices. The company has 15 factories across the country and sells its products worldwide.
To this day, MDH spices are exported to various parts of the world, including countries such as the UK, Europe, UAE, Canada. Gulati became the highest-paid FMCG (Fast Moving Consumer Goods) CEO in India in 2017.
Used to promote the company himself
The MDH company claims to occupy 80 per cent of the market in North India. Dharampal Gulati used to promote his products on his own. Often you have seen him telling about his spices on TV. He was considered the world’s oldest ad star. People all over the country know him as ‘MDH Uncle’.
Hospital and School for the Poor
There is also a charitable trust named after Gulati’s father, who runs a 250-bed hospital for slum dwellers. It also runs four schools for the poor. Sources said that he received Rs 25 crore in-hand salary in 2018.
Took all the decisions of the company itself
Despite his age, Dharmapala Gulati used to take all major business decisions. He considered three aspects to be extremely important for his company and product, including honest work, quality products, and affordable prices. Gulati owned about 80 per cent stake in the company. He regularly visited his factory and market to ensure that things were going well.
Padmabhushan award was received last year
In 2019, Dharampal Gulati was among 112 distinguished people who were awarded the Padma Awards. He was conferred the Padma Bhushan by President Ram Nath Kovind last year for his outstanding contribution to business and industry.